Fattal & Collins: Here Goes 'Nothing'

Glendale Federal Bank touts its competitive business loans in a new campaign from Fattal & Collins.
The campaign’s first ads take a Seinfeld-like approach, aiming to grab the attention of business owners by talking about “nothing.” “We do it in a way that is direct, minimal and unmistakable,” said Russ Collins, principal of the Marina del Rey, Calif.,

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