Fathom Names Head of Marketing

NEW YORK Fathom Online, a search engine marketing company that specializes in pay-for-performance models, has hired Rob Middleton as executive vice president of marketing.

In the newly created post, Middleton, 33, will market the 8-month-old company’s services to existing and prospective agency clients. Some of Fathom’s clients include Organic, I-Traffic and SF Interactive, among others.

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