Fatherly and Gillette's Father's Day Weekend Pop-Up Explores a Healthier Vision of Masculinity

Space features interactive elements and letters from fathers to sons

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It’s not always easy for some men to talk with their sons about what it means to become a man, or even know where to start. What are healthy emotions, relationships and values? And in an era of toxic masculinity, how can fathers, grandfathers and other male role models help reinforce positive behavior rather than merely discouraging the worst?

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