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NEW YORK Ad network Fastclick moved to expand its ad options by introducing a Google AdSense-like program of text advertising on content Web sites.
Fastclick Text Ads operate similarly to Google’s popular AdSense program, allowing publishers to sign up to run text links on their Web sites. Fastclick will direct the text ads through its optimization technology that targets advertisements based on previous user responses to ads and other factors.
Google’s success with AdSense has created a crowded contextual advertising space.
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