Fast Feeder, Cereals Link Discovery

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Discovery Kids has launched licensing deals with Arby’s restaurants and Quaker Oats’ Life cereals, the latter with TV producer BBC Worldwide Americas and its latest dinosaur cablecast, BBC said.

Arby’s, Ft. Lauderdale, Fla., kicked off a year-long promotion with Discovery Kids with a shark-themed promotion running through Oct. 14, in support of Arby’s Adventure Meals.

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