Fast-Fashion Is Having Its Reckoning as Consumers Become More Environmentally Conscious

High-quality and secondhand clothing are in vogue

Clothes arranged together to look like a wave
It is time for the clothing industry to go back to basics: quality and durability. Getty Images

For many, Forever 21 filing for Chapter 11 bankruptcy is a wake-up call for the fast-fashion industry. There is a challenge for brands to stay relevant and favored, and as always, there are great opportunities for those who understand where consumers are moving toward.

Juan Isaza is the strategic planning and social media vp at DDB Latina, DDB Worldwide.