Fast Fashion Is Destroying the Planet. Olivia Wilde and ThredUp Want to Give Clothing a Second Life

Asking consumers to buy used with new line made up of 4,000 secondhand items

ThredUp partnered with Olivia Wilde on a new capsule collection ahead of Earth Day. ThredUp
Headshot of Kristina Monllos

Fast fashion is big business but—as it has been reported many, many, times before—it’s killing the planet. That’s why, ThredUp, a fashion resale site, is asking you to reconsider your purchasing habits, opting for secondhand clothing over new items to stop contributing to textile waste.

Ahead of Earth Day, ThredUp has unveiled a new capsule collection, “Choose Used,” created in partnership with actress and director Olivia Wilde’s Conscious Commerce. The collection is made up of 4,000 unique secondhand items with eight original designs.

“As a culture, we’re buying more and discarding clothes faster than ever before, depleting natural resources and clogging landfills,” said Jenna Bray, head of brand at ThredUp, in a statement. “The best thing we can do is consume less and reuse more. Now more than ever, consumers are waking up to fashion waste and want to make smarter choices for their wallets and the planet.”

Per Bray, the partnership with Wilde came about because both ThredUp and Wilde’s Conscious Commerce “share a deep concern about the fashion waste crisis, and a love of vintage and used clothing.”

“ThredUp is the world’s largest fashion resale site, with a mission to extend the life of clothes,” added Bray. “More people reusing fashion and wearing secondhand clothes means less waste. By partnering with Olivia Wilde to transform secondhand product into statement pieces that celebrate reuse, ThredUp hopes to inspire more people to embrace ‘used’ and lighten their fashion footprints.”

Wilde designed the pieces, which include t-shirts, denim jackets, sweatshirts and enamel pins, with her Conscious Commerce co-founder Babs Burchfield and the ThredUp creative team.

“If everyone bought just one used item instead of new this year, it would have a huge collective and positive impact on the planet,” said Wilde in a statement.

Items are priced between $10.99 and $100 with a portion of the funds going to ThredUp’s Circular Fashion Fund, which aims to help designers who make sustainable items.

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.