SAN FRANCISCO - Carl's Jr. has scrapped the familiar Carl and Happy Star in an effort to ch" /> Fast, Cheap and Good! Carl's Jr. Picks All -- New Campaign From GBS Puts Brand Building on Back Burner <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>SAN FRANCISCO - Carl's Jr. has scrapped the familiar Carl and Happy Star in an effort to ch
SAN FRANCISCO - Carl's Jr. has scrapped the familiar Carl and Happy Star in an effort to ch" />
SAN FRANCISCO - Carl's Jr. has scrapped the familiar Carl and Happy Star in an effort to ch" />

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Fast, Cheap and Good! Carl's Jr. Picks All -- New Campaign From GBS Puts Brand Building on Back Burner By Daniel S. Levin

SAN FRANCISCO - Carl's Jr. has scrapped the familiar Carl and Happy Star in an effort to ch

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The new commercials in the estimated $20-million campaign from Goodby, Berlin & Silverstein here are in the style of TV’s reality-based shows. They center around a fictional Burger Alert hotline, where people call with fast-food crises. The spots allow Carl’s to promote its lower prices along with a quality message.

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