Fast Chat: Tom Doctoroff

JWT's China chief on culture, communism and China's modern consumer

Tom Doctoroff is one of the most influential Western ad men in the world’s fastest-growing major economy. The JWT Greater China CEO is a Mandarin speaker who has lived on the Chinese mainland for 14 years and previously spent four years in Hong Kong. He combined that local knowingness with an outsider’s perspective about the Chinese consumer psyche in his first book, Billions, published in 2005. Now, in his new tome, What Chinese Want, he builds upon those observations about the country’s evolving economy and what the implications are for marketers.