Fast Chat: Tom Doctoroff

JWT's China chief on culture, communism and China's modern consumer

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Tom Doctoroff is one of the most influential Western ad men in the world’s fastest-growing major economy. The JWT Greater China CEO is a Mandarin speaker who has lived on the Chinese mainland for 14 years and previously spent four years in Hong Kong. He combined that local knowingness with an outsider’s perspective about the Chinese consumer psyche in his first book, Billions, published in 2005.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in