Fast Chat: Possible Worldwide CEO Trevor Kaufman’s On Partnership With Grey

Tandem's first work is for Procter & Gamble

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Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter & Gamble. Adweek talked with Possible Worldwide’s global CEO Trevor Kaufman’s about the pairing.

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