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After seven years leading global agency sales at Google, why leave now?
This is about the next layer of ad targeting. We’ve used these blunt objects of demographics and even psychographics and behaviors, to a degree, and they’ve been successful for the right reasons, and they’re still going to be a part of the equation. Now that you’ve got richer data because the Web has clearly turned out to be a social platform, there are new ways to target ads more effectively.