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This summer’s “Drink Positive” national ad campaign for Lipton iced tea uses country music trio Lady Antebellum as the face of the "new heartland," a group of Americans connected not only by geography between the coasts but also by a similar mindset larger than just the Midwest. Paul Jankowski, chief strategist at Access Brand Strategies, argues the region—home to 60 percent of U.S. consumers—should be seen as one that also encompasses other parts of the country. Jankowski