Fast Chat: McCann Worldgroup's Luca Lindner

Says advertising is about 'risk, tears and smiling'

Luca Lindner is in his first weeks of living in the U.S., having left sunny Sao Paulo for a recent spell of frigid New York winter as he digs into his expanded role as McCann Worldgroup’s president of Americas, Africa and Middle East. Last summer he added responsibility for North America and he's the first leader in the company’s history to run both that territory and Latin America, which together represent Worldgroup’s largest region by geography and revenue.