Fast Chat: Jane Maas

Agency vet discusses her new book on the lives of '60s 'Mad Women'

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Jane Maas would like to be counted among the founding mothers of advertising. A copywriter who started at Ogilvy & Mather in the 1960s, she rose to be a creative director before going on to top creative positions at shops including Wells Rich Greene, where she worked on the famous “I Love New York” state tourism campaign. At age 80, she still consults for clients like liquor conglomerate Brown-Forman and Madison Square Garden Corporation. She’s also just kicked off a 40-city tour promoting her third book, Mad Women, a look back at how the agency old boys' club treated the fairer sex.

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