Fast Chat: Ajaz Ahmed's New Book

AKQA chairman discusses 'Velocity,' co-written with Nike digital chief

For some 12 years, AKQA has been on Nike's digital roster. Now, top brass from the agency and brand teamed up to write a book—somewhat ironically, available in print—that offers advice on how to stay ahead of the digital curve. This Thursday, May 3, marks the release of Velocity: The Seven New Laws for a World Gone Digital, co-authored as a conversation between the Ajaz Ahmed, the agency’s founder and chairman, and Stefan Olander, the brand’s vp of digital sport. Adweek caught up with Ahmed to talk about the book's target audience, its insights and how AKQA first found its way onto the radar of Nike—now its largest client—thanks to a unsuccessful pitch for a financial services company.