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For some 12 years, AKQA has been on Nike's digital roster. Now, top brass from the agency and brand teamed up to write a book—somewhat ironically, available in print—that offers advice on how to stay ahead of the digital curve. This Thursday, May 3, marks the release of Velocity: The Seven New Laws for a World Gone Digital, co-authored as a conversation between the Ajaz Ahmed, the agency’s founder and chairman, and Stefan Olander, the brand’s vp of digital sport.