Fast and Friendly: The Straight Shift

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The review process is as much a tradition in the advertising industry as is the complaining, from both agencies and clients, about the time and expense involved. And recently, some marketers have opted to dispense with the practice altogether.

Since January 1, 29 sizeable accounts that last year collectively spent nearly $3.6 billion in major measured media shifted without reviews, including major brands such as Chevrolet, Cadillac and Jeep, according to Adweek research. That’s a huge jump from the same period of 2009, when some 17 accounts worth a total of $1.5

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