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Kirshenbaum Bond & Partners has taken a “significant” minority stake in Frierson Mee + Kraft, which has been renamed Frierson Mee + Partners, following the departure of partner and creative director Neil Kraft.

Kraft, who left about 10 days ago and is said to be opening his own shop, has been succeeded by James Hitchcock, a creative director from Kirshenbaum and co-creator of Target’s “Fashion and Housewares” campaign.

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