Fashion Online Game Taps Real Brands

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The celebrity-infused women’s portal PopSugar is looking to blend social gaming, virtual worlds and e-commerce in a new fashion-centric online game. And it’s lined up a slew of big brand names from the world of couture to help.

The site has launched PopSugar’s Retail Therapy, a social online game via which players endeavor to stock a virtual boutique store with real world brands.

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