Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Charming Shoppes Inc. is contacting agencies in order to formulate a new advertising and marketing plan for its Fashion Bug chain, which includes more than 1,200 women’s apparel stores across the country.
Donna Galpin, marketing director for Charming Shoppes, said the company is exploring its options but would not characterize the move as an agency search. Fashion Bug currently has no lead agency and handles its creative requirements in-house, Galpin said.
Galpin added that Charming Shoppes has no plans to change its media buying agency, The Media Edge in New York.
Charming Shoppes recently hired Carmen Monaco as its new vice president of marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in