Farrell Says Hello To Goodby

When Jeff Goodby, co-chairman of creative agency du jour Goodby, Silverstein & Partners, recently called an art director at Clarke Goward with a job offer, there was no chance that a counteroffer would be accepted.
So says Spencer Deadrick, creative director of Clarke Goward in Boston, who lost Sean Farrell to the San Francisco shop.
“He came into the office one day and said Jeff Goodby called him out of the blue and he thought he should give me a heads up,” Deadrick said. “At that point, there’s not much you can say but, ‘I’m happy for you.'”
Farrell, son of long-time Ingalls Advertising creative staffer Dom Farrell, had worked at Clarke Goward for about a year on such accounts as Boston Edison, Eastpak and Papa Gino’s. But it was an Aston Martin of New England print campaign Farrell helped create while at Ingalls that apparently intrigued Goodby, Deadrick said. That work appeared in a recent issue of Communication Arts.
In the process of moving cross-country, Farrell could not be reached last week.
“I don’t think you can get a bad account out there,” Deadrick mused.
-David Gianatasio