Farmland Agencies Vie For Top Spot

Farmland Foods will hear presentations next week from its three advertising agencies vying for lead agency duties on its $10-15 million advertising account, officials said.
The three shops are incumbent lead agency Bernstein-Rein Advertising and public relations agency Barkley Evergreen & Partners, both in Kansas City, Mo., and Young & Rubicam, Chicago, which handles Farmland National Beef products. Each will present company officials ideas on how to increase consumer awareness of Farmland as it attempts to become a national player, said Bob Spielberger, Farmland Foods’ manager of advertising and creative services.
“We’ve been with Bernstein-Rein since 1995, and we thought we’d take a look around,” Spielberger said.