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A TV commercial production company in Los Angeles and a radio production company in Portland, Ore., are joining forces to provide one-stop service.
Farmland, the newly launched entertainment venture of award-winning commercial producer Scott Gardenhour, will share directing talent with Radioland, a creative entity that has written and produced radio spots for clients including Nike, Coke, Pepsi and Starbucks and agencies such as Deutsch and Wieden & Kennedy.
“We see this as an opportunity to be an additional resource for agencies,” said Gardenhour, whose company includes noted commercial directors Jeff Gorman and Gary Johns.
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