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BOSTON Your PR Department said it has been appointed by the Farmington Valley Visitors Association to manage the Connecticut group’s 2005 marketing and public relations efforts.
The independent agency, also in Farmington, said it would “develop a number of targeted promotional campaigns during the upcoming year to attract new visitors to the seven-town region located just west of Hartford.”
One of the first efforts will be a “Warm Up to Winter” getaway package and coupon campaign.
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