Farmington Valley Readies Tourism Push

BOSTON Your PR Department said it has been appointed by the Farmington Valley Visitors Association to manage the Connecticut group’s 2005 marketing and public relations efforts.

The independent agency, also in Farmington, said it would “develop a number of targeted promotional campaigns during the upcoming year to attract new visitors to the seven-town region located just west of Hartford.”

One of the first efforts will be a “Warm Up to Winter” getaway package and coupon campaign. The budget was not disclosed.

“There are hidden gems in the Farmington Valley for any visitor,” said Ron Dresner, president of Your PR Department.

The association is a nonprofit tourism board comprising business professionals from the southern Connecticut towns of Avon, Canton, East Granby, Farmington, New Hartford and Simsbury.

—Adweek staff report