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CEA Commercial for Insurer Raises the Roof on Decorated Home
DETROIT–Campbell-Ewald Advertising uses holiday images to convey the importance of dealing with a reliable insurance company in a new campaign for Farmers Insurance Group breaking on Thanksgiving Day.
The Warren, Mich., agency and the company had considered a holiday spot for several years, but wanted to stay away from a run-of-the-mill “Happy Holidays” ad, said Deborah A. Karnowsky, CEA executive vice president and executive creative director.
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