Farmers Group's Leesa Eichberger: In a Data-Centric World, Storytelling and Creativity Still Matter

'We’re at a very odd place where creative is not at the forefront'

Leesa Eichberger is every bit as committed to data as any savvy marketer these days, calling it “magical.” But the Farmers Group executive thinks that analytics’ current VIP status is overshadowing an equally vital tool for communicating with consumers, namely the art of the creative message.

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