Farid and Fred Open

Farid and Fred Open Marcel

Former Goodby, Silverstein & Partners team Frederic Raillard and Farid Mokart have named their new Paris agency Marcel. Why you ask? So did we.”When you talk to someone and use their first name, it’s very friendly,” says Raillard, speaking for the duo. The pair is using the name in homage to Marcel Bleustein-Blanchet, founder of the shop’s parent, Publicis. The duo take the fact that they were allowed to use Bleustein-Blanchet’s first name as a good sign. “It means that it’s not going to be small,” says Raillard. “You don’t give the name of a founder to a hotshot creative; you give it to an agency that is supposed to become one of the major actors for the group.” And for the non-Europeans to whom Bleustein-Blanchet is not a familiar name, Fred & Farid say the name invokes Marcel Marceau, the famous French mime. Mais oui!



Ogilvy’s Sticker Shock

Drivers parking their cars around Manhattan, Queens and Long Island last Wednesday got a start when they returned to their autos. To tout the Mets, Ogilvy & Mather in New York affixed stickers to hundreds of cars around the area, which made it appear as though a baseball had crashed through the windshield, along with a note from one of eight different Mets players apologizing for hitting the ball (the notes are forged, but players did approve them). “The whole point of the Mets advertising is to capitalize on the buzz of all the new players,” says co-creative head David Apicella. And it seems to be working: on Wednesday, when the campaign launched, they heard from reporters from The Post and The New York Times—the latter of which ran a story about the campaign. “Everyone is calling,” Apicella says.



In Brief

In the May 16 Creative Briefs, we introduced the WestWayne creative team that will be competing in the Young Creatives competion at Cannes. Joining them will be Web designer Elena Fridman of @tmosphere BBDO, who will have 24 hours to create a Web site at the festival. Greenberg Kirshenbaum and AKQA, both in New York, are sponsoring the team.