FarFar, Crispin Win Multiple Webby Ad Awards

NEW YORK Swedish interactive shop FarFar and Crispin Porter + Bogusky both took home multiple honors in the Webby Awards’ advertising category.

FarFar won two rich-media awards. In the business-to-consumer rich media area, it won for the musical Stockholm. It also came out on top in the educational rich media category with “How to Party.”

Crispin’s banner ad work for Volkswagen went over well. It won for the “Blank Like a Rabbit” units and for its GTI executions.

This year’s awards, which will be presented June 5, mark the first time the decade-old awards show honors advertising, adding 15 new categories. It will give lifetime achievement awards to YouTube founders Chad Hurley and Steve Chen. Last year, MySpace founders Tom Anderson and Chris DeWolfe were honored.

Other advertising award winners include the Microsoft Vista “Clearification” campaign by McCann Worldgroup and Mekanism; Butler, Shine, Stern & Partners for its Mini integrated campaign; Monk-e-Mail for Careerbuilder by Cramer-Krasselt; and R/GA’s series of business-to-business videos for Avaya.

Interactive ad industry veterans like R/GA CEO Bob Greenberg, Tribal DDB CEO Matt Freeman and AKQA executive creative director Lars Bastholm judged the entries.

The Webbys also gave nods based on Internet votes, which chose a different winner from the jury every time in the interactive advertising category, except for agreeing on “Clearification.”

Agencies scored awards in the Web sites category, with Tribal DDB picking up nods for its ShaveEverywhere.com Phillips effort and Pepsi’s “Reggie Bush Project.”