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After forsaking television for the last 11 years, the Schmidt Baking Co. of Baltimore has returned to the airwaves with a commercial it used 17 years ago for its Blue Ribbon Bread.
The 30-second spot, titled “Diner,” was created by Baltimore advertising agency Trahan, Burden & Charles and originally aired in 1981.
Using the ’60s song “Bread and Butter,” with altered lyrics to tout the client’s brand, the spot takes place in a diner where the counter people sing the praises of Blue Ribbon.
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