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Brand Marketing
Brand Marketing Brand Genius Brandweek Challenger Brands Food & Beverage Gaming Sports Marketing Sustainability Travel & Transportation

Brand Marketing

Fantasy Sports Site Wants to Ditch Frat-Boy Image With Help From a New Agency

DraftKings ups media spend nearly sixfold

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By Andrew McMains

July 8, 2015

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Three years in, fantasy sports website DraftKings.com is getting serious about its advertising.

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