Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The Concept Farm has proclaimed June through September “The Season of the Fan” in honor of ESPN’s 25th anniversary celebration, which will include an ad campaign and special programming and events.
The independent New York agency launched a 30-second teaser spot on May 9 that pictures individual fans in various settings to the tune of Queen’s rock anthem, “We Are the Champions.” An onscreen super says the “season” begins June 8.
In addition, the agency produced almost 200 different spots featuring fans from all across the country stating their names, hometowns and the sports team they are passionate about.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in