Fans Star in Concept Farm's ESPN Ads

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NEW YORK The Concept Farm has proclaimed June through September “The Season of the Fan” in honor of ESPN’s 25th anniversary celebration, which will include an ad campaign and special programming and events.

The independent New York agency launched a 30-second teaser spot on May 9 that pictures individual fans in various settings to the tune of Queen’s rock anthem, “We Are the Champions.”

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