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GSD&M next month extends its successful campaign for the Fannie Mae Foundation with the first of six new TV ads and a redoubled effort to reach potential African American home buyers.
Fannie Mae Foundation (FMF) chairman James Johnson this week announced a partnership with Black Entertainment Television, part of an effort to reach 90 percent of all African American adults more than 20 times with Fannie Mae ads in 1998.
John Buckley, Fannie Mae’s senior vice president of communications, declined to disclose budget figures, but sources said overall spending will reach $30 million in 1998, up from less than $10 million in 1993.
Leading the new campaign is a 30-second spot breaking on BET April 3.
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