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On June 7, a new book by Tony Hsieh titled Delivering Happiness: A Path to Profits, Passion, and Purpose hit the stores with a retail price of $24. There’s no readily available data on how many readers plunked down that much, but what we do know is that 1,678 readers did not. Those people were subscribers of the crowdsourced discount site Groupon, which carried the book as a discount special in the middle of May — 10 bucks, including shipping.

Given the state of book publishing these days, a markdown that steep (pre-launch, no less) might not seem like the swiftest thing to do from a bottom-line perspective.

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