Fanatics' Zerocool Looks to Expand Product Portfolio With Stranger Things, Dune Agreements

The brand created an activation at the National Sports Collectors Convention to promote the upcoming releases

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Only four months into its existence, Fanatics Collectibles trading card brand Zerocool is still learning the lay of the entertainment and pop culture trading card land.

As it figures out what works and doesn’t work in establishing a market for culture and entertainment trading card sets, Zerocool has furthered its range in IP by acquiring the rights to produce trading cards for television series Stranger Things (Netflix) and films Dune (Legendary Entertainment) and Clerks III (Kevin Smith).

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