Fanatics' Zerocool Looks to Expand Product Portfolio With Stranger Things, Dune Agreements

The brand created an activation at the National Sports Collectors Convention to promote the upcoming releases

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Only four months into its existence, Fanatics Collectibles trading card brand Zerocool is still learning the lay of the entertainment and pop culture trading card land.

As it figures out what works and doesn’t work in establishing a market for culture and entertainment trading card sets, Zerocool has furthered its range in IP by acquiring the rights to produce trading cards for television series Stranger Things (Netflix) and films Dune (Legendary Entertainment) and Clerks III (Kevin Smith).

“Since

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in