Families Wanted By RV Coalition

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The Richards Group shows recreational vehicles as a way to enjoy outdoor adventure in a $40 million effort that targets families for the Go RVing Coalition.

The three-year campaign from Dallas-based Richards, which won the account last March, breaks nationally Feb. 16 during the Daytona 500 telecast. The work is Richards’ first for the client.

One 30-second commercial features a father telling a ghost story to his kids as they sit around a campfire outside their RV.

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