Familiar Faces

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U nlike other broadcast models that frown on lack of originality, syndication often thrives by focusing on the familiar. By making sure not to deviate from the norm and risk alienating core viewers (women and adults 25-54 in particular), syndicators radiate a certain aura of durability in their offerings, which include first-run talk, game, court, reality and newsmagazines, as well as a peppering of off-network.

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