Fallon’s Westbrook Wants ‘Help’

Fallon McElligott president and creative director Bill Westbrook said last week he plans to pull back from daily creative duties next year, but has no plans to retire or leave the agency.
Rumors that Westbrook is preparing to step down at the Minneapolis shop have been fueled by reports of talks between the agency and top creative executives in New York and elsewhere.
“I’m always trying to recruit people, just like any good agency,” Westbrook said. “I’d love to have the help.”
Westbrook and Mark Goldstein, president of integrated marketing at Fallon, said the agency is looking both inside and outside the agency for a top executive to help shoulder the creative load. Westbrook said he will remain at the agency but not as “a line creative director the way I’ve been.” He will likely concentrate on international growth and new business development.
Westbrook and Goldstein said it has not been decided what Westbrook’s new title would be. “I’m lucky to work at a place where titles aren’t important,” Westbrook said.
Westbrook joined Fallon in July 1993. Under his creative guidance, Fallon has increased its national stature with client wins in the last year including Miller Lite and United Airlines. Previously, Westbrook was vice chairman at The Martin Agency in Richmond, Va., and chief creative officer at Earle Palmer Brown in Bethesda, Md.