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MIAMI — Fallon’s BMW Films campaign topped the Clio awards ceremony tonight, winning two Grand Clio awards in the categories of internet advertising and innovative media. The press and poster Grand Clio went to BMP DDB, London, for a Harvey Nichols campaign.
At the ceremony here at the Loews Miami Beach Hotel, a total of 145 winners were honored in print, poster, billboard, innovative media, internet and design categories.
The Grand-Clio-winning BMW campaign centers on a web site featuring short films by acclaimed directors such Ang Lee, Guy Ritchie and Alejandro Gonzalez Innarritu in which a hired driver and various BMW vehicles play the starring roles.
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