Fallon Worldwide Opens Office in Japan

CHICAGO Fallon Worldwide opened an office in Tokyo today, headed by president and chief creative officer Tamio Koshino, managing partner Mitsuru Kubota and managing director and representative director Phil Rubel.

Koshino and Kubota were founding partners of Japanese agency gram Advertising, with which Fallon had a previous relationship providing service for global Fallon clients Citibank and Timberland. Rubel was most recently chief operating officer of McCann-Erickson Japan.

Fallon will absorb all of gram’s 20 employees and current client roster, which includes Sony Japan, Callaway Golf, Mitsubishi Corp. and Sekisui. Terms of the deal were not disclosed. The shop will also work for Fallon’s global clients, which include Citibank’s retail banking and Diners Club accounts, Timberland and United Airlines. Billings for the office were not disclosed. Fallon’s global billings are estimated at $700 million, according to sources.

Fallon currently has six worldwide offices: Minneapolis, New York, London, Sao Paolo, Singapore and Hong Kong. Agency executives have maintained they only planned to create a network of 7-10 offices worldwide.