Fallon Won’t Replace GCD Robb

Fallon McElligott doesn’t expect to replace group creative director Chris Robb, who is returning to the West Coast, said agency president and creative director David Lubars.
Robb, one of eight group creative directors at the Minneapolis shop, last week joined Publicis & Hal Riney in San Francisco. An art director, Robb was Lubars’ creative partner, and had followed him to Fallon from BBDO West, Los Angeles, last year. At first Robb was teamed at Fallon with associate group creative head Kara Goodrich and worked on the United Airlines and Starbucks accounts.
Goodrich left Fallon in August, returning to her native New England to become a senior vice president and creative director at Mullen, Wenham, Mass. [Adweek, Aug. 30]. Like Goodrich, Robb cited family considerations among his reasons for moving. “It’s a chance to get back to the West Coast,” he said.
United’s decision to drop Fallon’s “Rising” campaign was not factor in his decision, he said.
Lubars said he is unlikely to name a new group creative head to replace Robb, and instead plans to place the accounts in other groups. “We had maybe more group heads than we needed,” Lubars said.
Keeping the number of group creative chiefs down helps maintain a level of intimacy in the department, Lubars said. The agency is continuing to recruit heavily to bolster its creative ranks, he added. K