Fallon Wins Sony Europe

NEW YORK — Fallon in London has landed creative duties on Sony Electronics’ pan-European account, sources said. Billings are estimated at $80 million.

In a three-way pitch among Publicis Groupe shops, Fallon bested the London offices of Bartle Bogle Hegarty and Saatchi & Saatchi, said sources. Saatchi was the incumbent.

The decision came after second round of presentations to client executives last week.