Fallon Wins Oilheat Acct.

Fallon has won the $10 million-plus creative and media account for the National Oilheat Research Alliance, a coalition of 8,000 oil-heat distributors. The New York shop bested Bozell in Chicago (now Campbell Mithun) and Adworks in Washington following strategic pitches last week, the client confirmed.

NORA president John Huber, who managed the process, described the material that Fallon presented as “very modern, sleek, and classy,” adding that it was stylistically in keeping with how the alliance wanted to be perceived. “It was modern, but not hip so to speak,” he said. “It was entertaining, witty, but not comedic. It didn’t have a slapstick, outrageous feel.”

The Arlington, Va.-based client, which was formed in January, is looking for Fallon to tout the benefits of oil heat to residents of urban areas such as New York, Boston, Seattle and Milwaukee. This was the alliance’s first agency search; it has not advertised before. The first campaign for NORA is expected to debut in 2002.