Fallon, Virgin Mobile Find Humor in TV Taboos

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NEW YORK This year’s MTV Movie Awards program was taped, edited and bleeped—a nod to the obscenity frenzy stemming from Janet Jackson’s overexposure during February’s Super Bowl halftime show, which was produced by MTV for CBS. But rather than avoid the hot-button topic, Virgin Mobile USA embraced it in four quirky TV spots from Fallon in New York.

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