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Lee Campaign Judged Best In Minneapolis
MINNEAPOLIS–Fallon McElligott was once again the big winner at The Show, the annual creative competition co-sponsored by Minnesota Advertising Agencies, the Advertising Federation of Minnesota and the Art Directors/Copywriters Club. Fallon picked up a total of 111 awards, including top honors, at the Oct. 15 event.
The agency won Best of Show for its “Can’t bust ’em” TV campaign for Lee dungarees. The spots reintroduced Buddy Lee, the company’s 70-year-old “spokesdoll,” casting him in movie trailer spoofs as the “Man of Action.”
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