Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK When Fallon created “Chrismahanu-
kwanzakah” for Virgin Mobile’s holiday campaign, it didn’t stop at TV spots, which broke last month and feature quirky characters singing carols. It also created cards for the holiday and will host a Chrismahanukwanzakah party here on Monday.
“It was a pretty direct link, when you think holiday, you think greeting cards, and since we created a holiday, why not create greeting cards,” said Wayne Best, associate creative director at the New York shop.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in