Fallon Taps Kirshenbaum Vet for Creative Role

Moving from Kirshenbaum Bond & Partners to Fallon feels like “a natural progression,” said Stuart D’Rozario, who joins the Minneapolis shop as one of three group creative leaders.

D’Rozario will head creative development on the United Airlines account and do some copywriting for other accounts. “It’s an exciting opportunity. [United is] a terrific account,” said D’Ro zario, who will report directly to agency president and executive creative director David Lubars. “It’s been a fun four years [at Kirshenbaum]. This seemed like a natural progression.”

Fallon lost two top creatives earlier this year. Creative director Bob Moore, who oversaw the United business, joined Publicis in the West as co-president and executive creative director in May. Group creative director Peter McHugh joined 180 in Amsterdam as a creative director in February. While D’Ro zario will pick up some of their duties, he is not a direct replacement for either Moore or McHugh, Lubars said.

“If you try and fill a slot, it’s hard,” Lubars said. “If you meet someone who’s great and will fit in, you adjust.”

D’Rozario joins Harvey Marco and Scott Vincent as group creative leaders. Bruce Bildsten will continue as associate creative director, a role that, in the agency’s loose hierarchy, falls between Lubars and the group creatives. Lubars said he may hire a second person in that position.

At Kirshenbaum in New York, D’Rozario worked on the Wyndham Hotels and Credit Suisse First Boston accounts. He previously worked at Arnold in Boston, creating ads for the American Legacy Foundation.

Lubars praised D’Ro zario’s portfolio as well as his likability. “He can obviously deliver the goods, but he seems like a good guy, and clients will like him,” Lubars said.

At Kirshenbaum, new creative director Wayne Best will assume D’Rozario’s duties on the Wyndham account. Best, formerly of New York shops Wieden + Kennedy and Cliff Freeman and Partners, joined Kirshenbaum two weeks ago.