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Fallon McElligott has been named the first lead agency for eTour Inc., a service that sifts through Internet sites and customizes choices along the lines of consumer’s hobbies and interests.
Fallon here prevailed following an informal review for the business, valued at $12-15 million, against Foote, Cone & Belding and Gotham, both in New York, and Young & Rubicam in San Francisco.
“We’ve probably gotten calls from 12 to 20 dot.coms over the last eight months,” said Fallon’s director of account planning John Gerzema.
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