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NEW YORK-Timex is putting more than $5 million into a national TV campaign behind its revamped Ironman watches, representing its biggest budget on a single product in more than 10 years.
The campaign, created by Timex agency Fallon McElligott, Minneapolis, breaks Sept. 23 during ESPN’s International Ironman Triathlon and unveils Ironman’s new look and line extensions to a broader TV market. Heavy rotation begins Sept. 29 during sports-related programming on network and cable TV and will run through December.
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