Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO EDS will break a new advertising campaign tonight, marking the company’s first foray into television since the 2002 Winter Olympics.
Television spots from Fallon, Minneapolis, breaking during first-day coverage of the EDS Byron Nelson Golf Championship on USA, continue the theme of using simple metaphors to highlight how the client can help companies in various arenas, ranging from supplies management to billing and payment services.
One spot shows a small forklift having trouble reaching a spot on a high shelf.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in