Fallon Plays Big Board Games for ArcaEx

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CHICAGO Fallon targets top business and financial executives in its latest work for ArcaEx, an electronic stock exchange.

Television spots from the Minneapolis agency, which break during NBC’s coverage of the Ryder Cup this weekend, depict everyday activities becoming overwhelmed by interest. In one spot, a la Hitchcock’s The Birds, a couple innocently feeds pigeons in the park until they and the city are overwhelmed by the creatures.

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